You Find it You Keep it

Mac vs PC – Misprint
Originally Aired December 4th, 2007

PC is on the phone with PCWorld attempting to report a misprint. He explains how they said, "The fastest Windows Vista notebook we tested this year is a Mac." PC goes on to argue how impossible it is for a Mac to run Vista faster than a PC while Mac tries to explain that it is true. While arguing with PCWorld over the phone, PC says he'll put Mac on the line to set things straight. However, he instead lowers his voice and talks 'cool' in an attempt to impersonate Mac saying that PCs are faster.

Apple is trying to point out that Mac’s now use the same hardware as PCs.

Mac vs PC – Computer Cart
Originally Aired on April 11th, 2007

PC and three other men in suits are on a computer cart. When Mac asks why, PC says that he gets an error with a Windows Media Player Dynamic-link library file (WMP.DLL), and that the others suffer from similar errors (The man in the beige suit represents error 692, the man in the grey suit represents a Syntax error, and the man in the bottom of the cart represents Fatal error in which PC whispers, "He's a goner," after the commercial). Mac explains that Macs don't get cryptic error messages.

Apple tries to tell you that PCs have strange errors that are a mystery.  Also you PC may die for no reason whatsoever.

Mac vs PC – Sabotage
Originally Aired on January 16th, 2007

PC is present, but a different actor appears in Mac's place, obviously reciting poorly memorized lines to flatter PC. The real Mac arrives soon after, and while PC sheepishly denies anything is happening, Impostor Mac tells Real Mac that he's a big fan.

The purpose of this ad is 2 fold.  1: Fake Mac’s are lame.  2: PC’s want to be, or be better than Mac’s but fail in the attempt.

Mac vs PC – Security
Originally Aired on January 16th, 2007

Originally Aired on January 16th, 2007 In a reference to criticisms of Windows Vista's security features, PC is a joined by a tall United States Secret Service-style bodyguard who represents Vista's new security feature and intrusively demands that he cancel or allow every incoming or outgoing interaction he has with Mac.

Apple is trying to point out that PC’s are not only less secure but any attempt to secure them is a complete hassle to you.

Mac vs PC – Tech Support
Originally Aired on January 16th, 2007

Originally Aired on January 16th, 2007 A technician is present to install a Web cam on PC (using masking tape to attach it to his head). PC is extremely pleased by his new upgrade, but upon hearing from the technician that Mac has a built-in Web cam, he storms off without waiting for the camera to be fully installed.

Apple is trying to tell you that PC’s are still underequipped out of the box.  On a more subtle note they are trying to tell you that even “Upgrades” are the equivalent to a duct-tape fix.

Mac vs PC – Goodwill
Aired December 19, 2006

Mac and PC agree to put aside their differences because of the Christmas season. Although PC momentarily slips and states that Mac "wastes his time with frivolous pursuits like home movies and blogs," the two agree to, as Mac says, "pull it into hug harbor" and the each wish each other a good holiday.

This is really just a metaphor trying to show PCs (and PC users) as petty and that Apple/Macs will always welcome you with open arms.

Mac vs PC – Meant for Work
Aired in Late November, 2006

PC, looking haggard and covered in stickers, complains about the kids who use him and their activities, such as making movies and blogging, which are wearing him out and makes him "cry to sleep mode." He complains that, unlike Mac, he is meant more for office work. PC then trudges off because his user wants to listen to some Emo (represented by the Anarchy sign on his back).

This is supposed to show people that PCs get filled with adware, spyware and viruses.  Apple doesn’t want you to think that PCs are any good in the home.  Spreadsheets only people!

Mac vs PC – Sales Pitch
Aired Late November, 2006

Although Mac introduces himself as usual, PC says "... and buy a PC." He explains that Mac's increasing popularity is forcing him to be more forward in his self-promotion, and is reduced to holding up red signs with various pitches on them.

Apple tells us that PC’s are “Spammy” and without substance.  AMAZING, TOTALLY COOL, BUY A PC!

Mac vs PC – Gift Exchange
Originally Aired in Late November, 2006

Originally aired in late November, 2006. This I'm a Mac commercial, Mac comes off as fun by giving PC a nice photo album of them. PC comes off as extremely boring by giving Mac a "C++ GUI Programming" Book

Apple wants us to think Macs are supposed to be fun and thoughtful and that PCs are boring and speak a different language.

Mac vs PC – Self Pity

Mac, for once, is wearing a suit, and explains that he "does work stuff too" and has been running Microsoft Office for years. Upon hearing this, PC becomes despondent and collapses on the floor, begging to be left alone to depreciate.

Is this Apple’s attempt to tell people that they will be depressed with a PC?