Mac vs PC – Sabotage
Originally Aired on January 16th, 2007

PC is present, but a different actor appears in Mac's place, obviously reciting poorly memorized lines to flatter PC. The real Mac arrives soon after, and while PC sheepishly denies anything is happening, Impostor Mac tells Real Mac that he's a big fan.

The purpose of this ad is 2 fold.  1: Fake Mac’s are lame.  2: PC’s want to be, or be better than Mac’s but fail in the attempt.

Mac vs PC – Security
Originally Aired on January 16th, 2007

Originally Aired on January 16th, 2007 In a reference to criticisms of Windows Vista's security features, PC is a joined by a tall United States Secret Service-style bodyguard who represents Vista's new security feature and intrusively demands that he cancel or allow every incoming or outgoing interaction he has with Mac.

Apple is trying to point out that PC’s are not only less secure but any attempt to secure them is a complete hassle to you.

Mac vs PC – Tech Support
Originally Aired on January 16th, 2007

Originally Aired on January 16th, 2007 A technician is present to install a Web cam on PC (using masking tape to attach it to his head). PC is extremely pleased by his new upgrade, but upon hearing from the technician that Mac has a built-in Web cam, he storms off without waiting for the camera to be fully installed.

Apple is trying to tell you that PC’s are still underequipped out of the box.  On a more subtle note they are trying to tell you that even “Upgrades” are the equivalent to a duct-tape fix.