You Find it You Keep it

Mac vs PC – Meant for Work
Aired in Late November, 2006

PC, looking haggard and covered in stickers, complains about the kids who use him and their activities, such as making movies and blogging, which are wearing him out and makes him "cry to sleep mode." He complains that, unlike Mac, he is meant more for office work. PC then trudges off because his user wants to listen to some Emo (represented by the Anarchy sign on his back).

This is supposed to show people that PCs get filled with adware, spyware and viruses.  Apple doesn’t want you to think that PCs are any good in the home.  Spreadsheets only people!

Mac vs PC – Sales Pitch
Aired Late November, 2006

Although Mac introduces himself as usual, PC says "... and buy a PC." He explains that Mac's increasing popularity is forcing him to be more forward in his self-promotion, and is reduced to holding up red signs with various pitches on them.

Apple tells us that PC’s are “Spammy” and without substance.  AMAZING, TOTALLY COOL, BUY A PC!

Mac vs PC – Gift Exchange
Originally Aired in Late November, 2006

Originally aired in late November, 2006. This I'm a Mac commercial, Mac comes off as fun by giving PC a nice photo album of them. PC comes off as extremely boring by giving Mac a "C++ GUI Programming" Book

Apple wants us to think Macs are supposed to be fun and thoughtful and that PCs are boring and speak a different language.